Playground CRM is a specialized Customer Relationship Management system designed to streamline and enhance the enrollment processes for child care centers and schools.
Discover the Power of Playground CRM
Playground CRM simplifies lead management, marketing, and tour booking, empowering child care providers to grow and sustain their enrollment effortlessly. Families can easily share their information, explore your program, and book tours with no hassle. With automated lead follow-up, you’ll see increased conversion rates and more families enrolling.
Effortless Lead Capture
Playground CRM captures and organizes information about potential families, referred to as leads, who have shown interest in your center. This allows for efficient tracking and nurturing throughout the enrollment process.
Interest form building & tracking: Create custom contact forms that capture lead details directly into Playground CRM. Embed on your site or share a link, and track real-time engagement to maximize conversions.
Dedicated CRM phone number: Get a dedicated phone number for your center, fully integrated with Playground CRM. Forward calls to your existing number while also having the ability to make, receive, and log all calls within CRM.
Better organization – Track all calls and texts with leads in one place, ensuring no inquiries get lost.
Team collaboration – Multiple team members can access and manage communications seamlessly.
Call tracking & analytics – Gain insights into call activity and lead engagement.
Localized numbers (enterprise) – Assign unique numbers to different locations for a more personalized experience.
Texting (add-on): Use your CRM phone number to send and receive text messages.
Automation & follow-ups – Set up workflows for automated text responses and follow-ups.
Connect your existing email address: Send, receive, and track emails directly within Playground CRM. Keep all lead communications in one place, automate follow-ups, and ensure no message goes unanswered.
Streamlined Marketing Automation
Run effective, hands-off marketing campaigns tailored to each stage of the enrollment journey.
Automated follow-ups: Keep leads engaged throughout their enrollment journey with personalized, automated follow-ups that ensure consistent communication at every stage, saving time and increasing the likelihood of conversion.
Parent-scheduled tours: Allow parents to book tours directly from your website, eliminating back-and-forth coordination. Automatically send confirmation, reminders, and follow-ups texts and/or emails.
Custom meeting types & availability: Create additional meeting types and set specific availability for different events or appointments, providing flexibility for both staff and families.
Email & text engagement: Stay connected with families using personalized, dynamic email and text messages. Customize or create new templates, adding your own style to ensure every message feels tailored and on-brand.
Seamless Transition from Playground CRM to Playground CCMS
Effortlessly move students (leads) from Playground CRM to your Playground Child Care Management System (CCMS) as they progress through the enrollment journey.
Smooth data transfer: Automatically sync lead information from the CRM into your CCMS, ensuring no data is lost during the transition.
Direct enrollment or application submission: Send an enrollment application directly to families or enroll students into a classroom, easily transferring them from CRM to CCMS and simplifying the process.
Audiences (coming soon)
Leverage unlimited segments to send tailored messages and targeted outreach to families.
💡 To get access to CRM, reach out to your dedicated account manager. Your account manager's contact information can be found by clicking the white Support button in the top right corner of your Playground screen.
Setup
CRM setup can be completed in just one day, with forms ready to capture leads in under 30 minutes! For a smooth onboarding experience, you'll receive two calls and access to pre-built templates to get started quickly.