Playground CRM helps increase enrollment by automating marketing and making it easier for families to book tours and register online. Save hours each week by automatically capturing leads and automating personalized follow ups.
Discover the Power of Playground CRM
Playground CRM simplifies lead management, marketing, and tour booking, empowering child care providers to grow and sustain their enrollment effortlessly. Families can easily share their information, explore your program, and book tours with no hassle. With automated lead follow-up, you’ll see increased conversion rates and more families enrolling.
Effortless Lead Capture
Automatically capture and follow up with leads from a variety of channels, ensuring no potential family slips through the cracks.
Website Forms: Easily gather information from interested families via contact forms on your website.
Voicemail Integration: Capture leads from voicemails, record calls, and get dedicated phone numbers for each center.
Streamlined Marketing Automation
Run effective, hands-off marketing campaigns tailored to each stage of the enrollment journey.
Workflow Automation: Automatically follow up with leads throughout their entire enrollment process.
Parent-Scheduled Tours: Allow parents to book tours directly from your website, eliminating back-and-forth coordination.
Email & Text Engagement: Use personalized, dynamic content to stay connected with families through email and text messages.
Task Management (coming soon): Streamline daily operations by organizing tasks and setting automated reminders.
Simplified Childcare Registration
Make registration easy and fast with direct integration into Playground’s enrollment system. Both your staff and families will appreciate the convenience.
Standard Enrollment Forms: Collect essential details such as family info, emergency contacts, medical info, and more.
State Compliance: Include mandatory state-specific forms as part of your digital registration packet.
Complete Packets Every Time: Ensure all required fields are filled out for comprehensive enrollment forms.
Family E-Signature: Allow families to e-sign documents, making the process seamless and secure.
Audiences (coming soon)
Leverage unlimited segments to send tailored messages and targeted outreach to families.
💡 To get access to CRM, reach out to your dedicated account manager. Your account manager's contact information can be found by clicking the white Support button in the top right corner of your Playground screen.
Setup
CRM setup can be completed in one day. Programs can expect to have forms set up to capture their leads in less than 30 minutes.