In this article, you'll learn what the Branded Experience add-on is, where your logo and colors appear across the Playground website and mobile app, and how to get it set up for your program.
What is the Branded Experience?
The Branded Experience, also known as White Label, replaces Playground's branding with your own throughout the website and mobile app. Instead of your families seeing Playground's logo and colors, they see yours, so every touchpoint looks and feels like it came directly from your business.
Where Your Branding Appears
Once the Branded Experience is turned on, your logo and colors show up across both the website and the mobile app, including:
Website & mobile app | Your logo and color scheme applied throughout the web and app version of Playground |
Statements | Your branding on the billing statements families receive |
Menus | Your branding on posted meal menus |
Lesson plans | Your branding on lesson plans shared with families |
Kiosk sign-in screen | Your logo and colors on the check-in and check-out screen |
How to Set It Up
Setup is quick and simple. Send the following to your onboarding manager:
Your logo — larger, higher-resolution images will look clearest across the app and website
Your color codes — the hex codes for your brand colors (for example, #1A73E8)
Your onboarding manager will take care of the rest.
Why Programs Love It
Stronger brand identity — families interact with your brand every day, not someone else's
A more professional look — statements, menus, and lesson plans all arrive polished and on-brand
No extra work for your team — set it up once and it applies everywhere automatically
💡 Still have questions about the Branded Experience? Reach out to your onboarding or growth manager for more information, including pricing.